Voluntary
benefits, sometimes referred to as Worksite benefits, have been around for many
years. They benefit the employer by
enhancing the portfolio of benefits that it provides for employees. They benefit the employee by providing an
affordable portfolio of protection that would not otherwise be available. Therefore, voluntary benefits provide a
win-win from an employee/employer relationship perspective.
Examples of
voluntary benefits include Critical Illness Insurance, Cancer Insurance
(Sometimes combined with Critical Illness), Accident Insurance, Long-Term Care
Insurance, Disability Income Protection, Life Insurance and more. Sometimes, voluntary benefits are used to
enhance existing coverage, especially when the existing (primary) coverage does
not adequately indemnify an employee for the expense or loss. Voluntary benefits are typically portable,
thereby allowing a departing employee to continue coverage even after
employment has terminated.
There are
several alternatives for making voluntary benefits available to employees. One
approach allows a sales representative from a specific insurance company access
to individual employees on an ongoing basis.
In this approach, the employees make the decision to discuss the
applicable benefits on an individual basis with an insurance company
representative. While these discussions
frequently occur on company time, the company is not involved in any of the
process. Additionally, due to the
competitive nature of the world that we live in, many times, the Human Resource
Manager is hounded by these representatives for access to the employees.
An
alternative approach, and one that is reinforced by many successful
organizations, involves a careful analysis of voluntary benefit offerings,
based upon the specific needs and wants of the employee population and in
coordination with the type of coverage already in place. It involves a strategic meeting between the
company management and the Benefits Specialist to determine what type of
coverage is necessary and appropriate. The
Benefits Specialist has the capability of accessing many different products
across many companies. Additionally, in
this approach, the company controls the conversation with its employees and
enhances the overall portfolio of benefits provided to employees. This assists
in recruiting, retaining and satisfying employees, while still providing
freedom of choice for the employee.
Have you
considered the power of voluntary benefits?